Under the moniker of the theideamechanic, we help you learn a simple, easy way to sell. Convince Me! (CM!) is an innovative, buyer-centric approach to selling.
Follow theideamechanic; we’ll teach you our approach and talk about the do-it-yourself tools & techniques you can use to sell your product, service, or point-of-view.
But sometimes — even though you’ve gotten pretty good with the process, the tools, and the techniques — you can use extra help.
The Idea Mechanics are master craftsmen at building stories, demonstrations, and experiences engineered to educate and convince.
Five ways we can help you sell:
Behind every sale is a strong story. Do you have one? We can help you find, build, and deliver your story. Can you tell it in a single sentence? Does your story educate, entertain, and inspire your buyers to buy? Do you use print, visual audio, photos, or video to enhance your story? How do you put your story in front of your buyers?
We love to ask questions. By the hour or by the project, we can uncover a story you didn’t think you could tell. Sales tools from the Idea Mechanics like Short Stories that Sell, storySite storytelling platforms, and storyPanels event displays — will help you capture the attention of one person or thousands — in digital media or in-person.
“Prove it!” When a buyer hears your story they want to know what you said is true. Meet that challenge by demonstrating your product, service, or point-of-view in action. Seeing is believing. An insightful Make it Real demonstration can educate even the worst skeptic and convince them to become a true believer.
We can build anything. Proof points: need a persuasive whitepaper or a compelling customer testimonial? We can build it. Need a desktop model, mobile demo kit, or a traveling bus? We can build it. Need a demonstration kiosk, room or even a center? We can build those too. In digital media or real-life materials, the Idea Mechanics can always figure out a convincing way to bring your story to life.
Give your buyer an enjoyable experience they’ll always remember. Demonstrations appeal to logic, experiences appeal to emotion. An experience can create impressions that remain long after facts are forgotten. Whether it’s for a large group or a single person, create a personal experience that puts your buyer in the driver’s seat.
We’re experts at building experiential Make it a WOW! environments. Need an event (maybe an Inside the Tech street faire), an experience center (like a customer briefing center), or just an interactive moment (how about an in-store, sampling kiosk)? We can help. The Idea Mechanics don’t just talk, we do. We can help you plan, design, and build an unforgettable buying experience.
Convince Me! gives you a simple way to understand selling and how to educate your buyers. Everyone sells, even you. Learning how to sell your product, service, or point-of-view is not hard. Seminars, customized training classes, and workshops – we can help you or your business learn how to build a more successful, convincing approach to selling.
Follow theideamechanic and you’ll get timely stories, tips, resources, lessons learned — and articles from other masters skilled in the art of convincing and selling. You can also find theideamechanic on Twitter, LinkedIn, Slideshare, and other social media sites. And if you decide the do-it-yourself approach is not for you, contact us. We can help.
Do you need some help develping a strategy for convincing your buyers? Have you asked them how satisfied they are and what else they want or need? You should. Even though we talk alot about the other three steps in the Convince Me! approach, the first (Plan) and the last (Satisfy completely) set the framework for building any successful convincing sales approach.
We also provide on-site training, program development, and program execution guaranteed to help you better sell your product, service, or point-of-view. Need some temporary staff to help you over a sales project hump or roll out your new program? No problem, we can help with that too. Contact us or stop by the shop; you’re always welcome!
. . . . .
This is the end of the yellow brick road — our ten Getting Started posts. Life is going to look a little bit different when you get back to Kansas, isn’t it?
Before you go, you might want to read one more post. I asked a good friend — Chuck Robbins, Sales VP at Cisco Systems — to jot down a short story about his five principles of selling. Chuck is one incredible sales person. It’s well worth a couple of minutes to skim his article.
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