|īdēə| |mə’kanik| ñ – Imaginative strategist, conversational storyteller, demonstration engineer, experience architect, & customer advocate.
What do I do? I help people sell. Everyone sells, even you.
Sometimes you can sell your products and services, but sometimes you just need to give some of them away. I mean, doesn’t every master craftsman have a responsibility to help others learn their trade? People will seek you out for your knowledge and experience, but they will hire you for your hands-on skills.
So as theideamechanic, my purpose is to help you learn a simple, easy way to sell your product, service, or point of view. Not only do I want you to learn it, I want you to get REALLY good at it.
Most people don’t think they sell. Everyone sells, even you. In business or in your personal life, you are always selling. You may sell an item — like a product; or an action — like a service; or a point-of-view. You can’t go one day without selling something to someone.
Unless you were trained as a professsional sales person you probably don’t know how to sell. Follow theideamechanic and I’ll teach you a simple, easy way to sell. Convince Me! (CM!) will help you learn why educating your buyer is the most important part of selling. Using CM!’s five simple steps everyone can sell, even you!
If you want to sell, quit thinking like a seller. When I see a sale gone bad it’s usually because the seller forgot the golden rule of selling. We all forget to think like a buyer, even when we try our best to remember. Follow theideamechanic and I’ll give you stories, tips, and constant reminders on how and why you should keep thinking like a buyer.
Simple example, take my favorite coffee shop. Every morning Cheri has fresh baked pastries and “coffee of the day” brewing. When I come in she greets me by name and always gives me a big smile. She does this every time, every day, for every customer. Why? Because Cheri knows if it was her walking in to the shop, that’s how she would like to start her day.
Ask any mechanic; they’ll all tell you that after experience and skill, nothing beats having the right tools for the job. As a seller, you need five tools in your toolbox: a plan, your story, proof, an experience, and a guarantee. These are your power tools. Follow theideamechanic and I’ll help you learn why each one is so important.
I’ll also help you fill your toolbox with high quality, tested sales tools that you can depend on every day. Cheap tools (like a sloppy story or hacked together plan) can break when you need them the most. Don’t settle for cheap tools. I’ll show you how investing in high value tools is affordable and makes selling so much easier.
In the hands of an apprentice, a tool can give results that will surprise you. In the hands of a craftsman, the results can astound you. Having great tools is not your goal. Knowing how to use them with the skill of a master is. I’ll help you develop those skills and journey from apprentice to master craftsman.
How do great strategists prepare for the unexpected? How do master storytellers tune their message for each audience? Follow theideamechanic and I’ll bring you insights and techniques from experts in strategy, storytelling, proving, experiences, and customer satisfaction.
Besides the right tools and using them with skill, every seller needs experience. We build experience every time we succeed or fail. We also build experience by learning from others who face and overcome challenges. What was at risk? What were the consequences? Why did (or didn’t) it work?
Every story is a sales story. It may be about how a couple built a geodesic dome for their first house (like my wife and I did). Or it may be about why a college student built a 200 mph car out of wood. Follow theideamechanic and you’ll hear stories that will entertain, educate and inspire you to become a better seller.
. . . . .
Even if you’ve gotten pretty good with your tools and techniques, sometimes we need help from master craftsmen.
When you want to put an edge on that story, a kick in your demo, or a WOW in a customer experience, the Idea Mechanics can help. Some people call us the Wizards of Ahhs ( 
pun intended). To find out why, read the next post.
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