|īdēə| |məkanik| ñ – imaginative strategist, conversational storyteller, demonstration engineer, experience architect, & customer advocate.
I help people sell. Everyone sells, even you. Would you like to learn a simple, easy way to sell your product, service, or point of view? Follow theideamechanic.
Five things I’ll help you learn …
Most people don’t think they sell. Everyone sells, even you. In business or in your personal life, you are always selling. You may sell an item – like a product; or an action – like a service; or a point-of-view. You can’t go one day without selling something to someone.
Unless you were trained as a professsional sales person you probably don’t know how to sell. Follow theideamechanic and I’ll teach you a simple, easy way to sell. Convince Me! will help you learn why educating your buyer is the most important part of selling. Using five simple steps everyone can sell, even you!
If you want to sell, quit thinking like a seller. When I see a sale gone bad it’s usually because the seller forgot the golden rule of selling. We all forget to think like a buyer, even when we try our best to remember. Follow theideamechanic and I’ll give you stories, tips, and constant reminders on how and why you should keep thinking like a buyer.
Simple example, take my favorite coffee shop. Every morning Cheri has fresh baked pastries and “coffee of the day” brewing. When I come in she greets me by name and always gives me a big smile. She does this every time, every day, for every customer. Why? Because Cheri knows if it was her walking in to the shop, that’s how she would like to start her day.
Ask any mechanic; they’ll all tell you that after experience and skill, nothing beats having the right tools for the job. As a seller, you need five tools in your toolbox: a plan, your story, proof, an experience, and a guarantee. These are your power tools. Follow theideamechanic and I’ll help you learn why each one is so important.
I’ll also help you fill your toolbox with high quality, tested sales tools that you can depend on every day. Cheap tools (like a sloppy story or hacked together plan) can break when you need them the most. Don’t settle for cheap tools. Follow theideamechanic and I’ll show you how investing in high value tools is affordable and makes selling so much easier.
In the hands of an apprentice, a tool can give results that will surprise you. In the hands of a craftsman, the results can astound you. Having great tools is not your goal. Knowing how to use them with the skill of a master is. Follow theideamechanic and I’ll help you develop your skills as you journey from apprentice to master craftsman.
How do great strategists prepare for the unexpected? How do master storytellers tune their message for each audience? Follow theideamechanic and I’ll bring you insights and techniques from experts in strategy, storytelling, proving, experiences, and customer satisfaction.
Besides the right tools and using them with skill, every seller needs experience. We build experience every time we succeed or fail. We also build experience by learning from others who face and overcome challenges. What was at risk? What were the consequences? Why did (or didn’t) it work?
Every story is a sales story. It may be about how a couple built their first house – a geodesic dome. Or it may be about why a college student built a 200 mph car – out of wood. Follow theideamechanic and you will learn from stories that will entertain, educate and inspire you to become a better seller.
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It’s free! It doesn’t cost anything to learn how you can sell – either personally or professionally – your product, service, or point-of-view. What are you waiting for? Do it now.
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