From the category archives:
1 – Learn strategy: The Art of The Long View
2 – Self publish your story on Lulu.com
3 – Read Jerry Weissman’s Presenting to Win
4 – Read about The Experience Economy
5 – Learn why Steve Jobs is a master presenter
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Chuck Robbins is the Senior Vice President for U.S. Enterprise, Commercial and Canada with Cisco Systems in San Jose, California.
“As a senior executive at Cisco, every quarter I’m responsible for making sure my North American team closes thousands of sales, generates hundred-million-dollar revenues, and guarantees every customer we come in contact with is a satisfied customer.
What I’ve found is that the same sales skills my former colleague Doug Foster and I have used for years are just as effective now that I’m leading a team. Here are my five principles for effective selling …”
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You say you’re not a sales person? I disagree. Every person on Earth – 6.7 billion of us – sells something every day.
Selling is about influencing an outcome. Selling is not just business, it’s an essential life skill. You may conciously sell a product, service, or point-of-view. Or you may unconsciously sell you: who you are and what you can do.
Try to avoid it, but you can’t … you WILL sell something in the next 24 hours.
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I’m going to help you understand a way to sell that is simple and easy to remember. It’s based on plain old common sense … and it works.
Here are five things about CM! you need to know:
1. A SMART buyer is your best seller
2. Selling is a four phase cycle
3. Convince Me! – the process
4. Convince Me! – the book
5. Keep on learning
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Are you on Twitter? If not you should think about it. You don’t have to be a rockstar to get people to listen – you just have to have something interesting to say, like @theideamechanic.
You know two people I like to follow on Twitter? @copyblogger and @shepherdfx … they’re amazing!
The good and the bad about Twitter is you only have 140 characters to say what you’re going to say. The bad news is you always seem to have more to say than will fit into 140 characters.
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Copyright for theideamechanic™ by Doug Foster is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
