Convince Me!

Why should I buy what you’re selling? These posts focus on the context of convincing and how it relates to sales versus details on how to convince.

Five Principles of Selling

by Doug Foster on April 5, 2011

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Chuck Robbins is the Senior Vice President for U.S. Enterprise, Commercial and Canada with Cisco Systems in San Jose, California.

“As a senior executive at Cisco, every quarter I’m responsible for making sure my North American team closes thousands of sales, generates hundred-million-dollar revenues, and guarantees every customer we come in contact with is a satisfied customer. To do that, I lead a team of sales partners and sales professionals that numbers into the thousands.

What I’ve found is that the same sales skills my former colleague Doug Foster and I have used for years are just as effective now that I’m leading a team.

Here are my five principles for effective selling …”

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Categories: CM!

Everyone Sells, Even You

by Doug Foster on March 30, 2011

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You say you’re not a sales person? I disagree. Every person on Earth – 6.7 billion of us – sells something every day.

Selling is about influencing an outcome. Selling is not just business, it’s an essential life skill. You may conciously sell a product, service, or point-of-view. Or you may unconsciously sell you: who you are and what you can do.

Try to avoid it, but you can’t … you WILL sell something in the next 24 hours. …

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Categories: CM!, Getting started

Convince Me!

by Doug Foster on March 29, 2011

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I’m going to help you understand a way to sell that is simple and easy to remember. It’s based on plain old common sense … and it works.

Here are five things about CM! you need to know:
  1. A SMART buyer is your best seller
  2. Selling is a four phase cycle
  3. Convince Me! – the five step process
  4. Someday I’m gonna write a book about this …
  5. Keep on learning

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Categories: CM!, Getting started

We help people sell …

by Doug Foster on March 1, 2011

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Red toolbox

Every person on Earth — almost 7 billion of us — sells something every day. It may be a product, service, or a point-of-view. Everyone sells, even you. The problem is most people don’t know how to sell. We can help.
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Categories: CM!