From the category archives:
Remember a day when service meant something? Texaco used to have a slogan “You can trust your car to the man who wears the star.” That may have been over half a decade ago, but we still believe in offering full service help. Whether you need a high level grasp on the Convince Me! approach [...]
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We’re always coming up with something new. No, we didn’t invent the unicycle motorcycle, but we always try and look at things a little differently when we’re solving problems. If you need help convincing your buyers to buy your product, service, or point-of-view, give one of these products a try: Convince Me! Short Stories that [...]
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We can do a lot of things. Well … ok, maybe we didn’t build the Hoover Dam, but we did build our first house. Construction aside, here’s a few samples of work we’ve done …
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1. Imaginative strategist
2. Conversational storyteller
3. Demonstration engineer
4. Experience architect
5. Customer advocate
Whether you are an new apprentice, a practicing journeyman, or have achieved the status of master craftsman, you need to focus on and constantly develop these five skills.
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Ask any master craftsman – all will tell you that besides experience and skill, you need the right tool for the job.
Successful convincing happens when you know the process and you know your tools. Convince Me! teaches you the process. Now let’s open the toolbox and learn about your tools: a plan, your story, proof, an experience, and a guarantee. These are your power tools; one tool for each step of the process.
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If you’ve read my two previous posts – Everyone Sells and Convince Me! – you should be starting to get a good feel for what I’m talking about. I’ve helped you realize that you do sell and given you a few ideas to change how you sell.
To begin re-building HOW you sell your product, service, or point-of-view, there’s no better place to start than YOU. You are the foundation. You can have the best materials, the right tools, and strong skills, but to become a master craftsman you need to live and breath these principles.
These are the five principles of convincing:
1. Empathy
2. Trust
3. Logic
4. Emotion
5. Truth
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Are you on Twitter? If not you should think about it. You don’t have to be a rockstar to get people to listen – you just have to have something interesting to say, like @theideamechanic.
You know two people I like to follow on Twitter? @copyblogger and @shepherdfx … they’re amazing!
The good and the bad about Twitter is you only have 140 characters to say what you’re going to say. The bad news is you always seem to have more to say than will fit into 140 characters.
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Copyright for theideamechanic™ by Doug Foster is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
