by Doug Foster on September 22, 2011
Shh … don’t tell anyone. Compared to other indoor advertising, placing your ad on storyPanels is a steal.
According to national advertising rates listed by the Indoor Billboard Advertsing Association (IBBA), we don’t charge enough. In fact, advertsing on a storyPanel gives you MORE ad space AND costs LESS than the national average. Way less. But that’s ok. We figure your business is like ours: these days you have to offer and get the best deals you can. We’re confident storyPanel advertising is a deal you won’t want to pass up.
Where do other indoor advertisers place their displays? Well … when the IBBA says indoor advertising they’re talking about placing ads in restrooms. Now we’re not saying that doesn’t make sense, but we’ve got a different idea. We designed storyPanel displays to use very little floor space. And because of that, our business partners place them in the middle of traffic … not behind closed doors …
Categories: IM, Products, Tell by Doug Foster on September 1, 2011
storyPanels give you a simple, affordable, and elegant way to frame your corporate or personal stories.
Each storyPanel is an 18″x1” square frame of polished aluminum inset with a glistening clear acrylic window. Put pictures, words, video, or anything you can imagine into a storyPanel and watch it come to life! (Here’s our brochure.)
In the Fall of 2010 Allen Moore of TouchStone3D Services and Doug Foster of the Idea Mechanics moved into a new location. Needing new white-boards in the conference room, Moore outfitted the space with custom units using an “Industrial Erector Set” from the 80/20 company. The new boards looked great! In fact, so great that as Foster studied them he remarked “They look like giant story boards, only empty. Wait. I’ve got an idea …”
Categories: IM, Products, Tell by Doug Foster on March 30, 2011
You have laid a solid foundation, now to build your convincing strategy. Block by block, you need to assemble a story and proof that can withstand even the Big Bad Wolf.
Like the three little pigs in the fairy tale, you can build your house with a variety of raw materials. You can use straw or sticks, but like the smart little pig, I’d recommend you use bricks. In fact, I have some suggestions about what kind of blocks you should use. Learn about the five building blocks of convincing …
Categories: Getting started, IM by Doug Foster on March 14, 2011
Nobody can go it alone. Well … rarely.
Whether you are a big business or a business of one, there are times when we all need an extra hand.
We (the Idea Mechanics) like to think we’re pretty good with the five tools every seller needs in their toolbox. But that said, we’ve got some valued partners that we just can’t live without …
Categories: IM by Doug Foster on March 14, 2011
by Doug Foster on March 14, 2011
|īdēə| |mə’kanik| ñ – Imaginative strategist, conversational storyteller, demonstration engineer, experience architect, & customer advocate.
I help people sell. Everyone sells, even you. Would you like to learn a simple, easy way to sell your product, service, or point-of-view? Follow theideamechanic.
Categories: Getting started, IM by Doug Foster on March 13, 2011
If you’ve read my two previous posts — Everyone Sells and Convince Me! — you should be starting to get a good feel for what I’m talking about. I’ve helped you realize that you do sell and given you a few ideas to change how you sell.
To begin re-building HOW you sell your product, service, or point-of-view, there’s no better place to start than YOU. You are the foundation. You can have the best materials, the right tools, and strong skills, but to become a master craftsman you need to live and breath these principles.
These are the five principles of convincing: 1. Empathy, 2. Trust, 3. Logic, 4. Emotion, 5. Truth
Categories: Getting started, IM 
