From the category archives:

IM

Services

by Doug Foster on June 24, 2010

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Remember a day when service meant something? Texaco used to have a slogan “You can trust your car to the man who wears the star.” That may have been over half a decade ago, but we still believe in offering full service help. Whether you need a high level grasp on the Convince Me! approach [...]

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IM, Services

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Products

by Doug Foster on June 24, 2010

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We’re always coming up with something new. No, we didn’t invent the unicycle motorcycle, but we always try and look at things a little differently when we’re solving problems. If you need help convincing your buyers to buy your product, service, or point-of-view, give one of these products a try: Convince Me! Short Stories that [...]

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IM, Products

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Sample work

by Doug Foster on June 24, 2010

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We can do a lot of things. Well … ok, maybe we didn’t build the Hoover Dam, but we did build our first house. Construction aside, here’s a few samples of work we’ve done …

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IM, Sample work

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About the Idea Mechanics

by Doug Foster on January 22, 2010

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We help people sell.
Everyone sells, even you.
Convince Me! helps you sell.
Learn how, follow theideamechanic.
Need help?
We build stories, demonstrations, and experiences.
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Getting started, IM

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Five Skills of an Idea Mechanic

by Doug Foster on January 20, 2010

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1. Imaginative strategist
2. Conversational storyteller
3. Demonstration engineer
4. Experience architect
5. Customer advocate

Whether you are an new apprentice, a practicing journeyman, or have achieved the status of master craftsman, you need to focus on and constantly develop these five skills.

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Getting started, IM

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Five Tools in the Toolbox

by Doug Foster on January 20, 2010

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Ask any master craftsman – all will tell you that besides experience and skill, you need the right tool for the job.

Successful convincing happens when you know the process and you know your tools. Convince Me! teaches you the process. Now let’s open the toolbox and learn about your tools: a plan, your story, proof, an experience, and a guarantee. These are your power tools; one tool for each step of the process.

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Getting started, IM

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Five Convincing Principles

by Doug Foster on January 15, 2010

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If you’ve read my two previous posts – Everyone Sells and Convince Me! – you should be starting to get a good feel for what I’m talking about. I’ve helped you realize that you do sell and given you a few ideas to change how you sell.

To begin re-building HOW you sell your product, service, or point-of-view, there’s no better place to start than YOU. You are the foundation. You can have the best materials, the right tools, and strong skills, but to become a master craftsman you need to live and breath these principles.

These are the five principles of convincing:
  1. Empathy
  2. Trust
  3. Logic
  4. Emotion
  5. Truth

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Categories:
Getting started, IM

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