by Doug Foster on March 5, 2012

indieConf is a conference for independent web professionals – designers, developers, and everyone in between. It’s not really a web TECHNOLOGY conference, it’s more of a conference for people who USE web technology to earn a living.
Founder Michael Kimsal explains … “I’ve been a web freelancer for years. I love web stuff and I love tech conferences. Unfortunately most tech conferences are heavy on tech but light on issues I face every day. I have far more challenges with clients and collections than CSS and catch-blocks. So I decided to start a conference where the focus was on topics I needed to know more about: project management, marketing, contracts, legal issues, financial/tax topics, budgeting and more. I needed these things, and from what I could tell by talking to colleagues, others did too …”
I love stories. And I love WordPress. This year at indieConf 2011 I talked about how using stories and WordPress can help you sell your product, service, or point of view: What? You don’t use WordPress to tell stories? You lose …
Categories: Tell by Doug Foster on September 22, 2011

Shh … don’t tell anyone. Compared to other indoor advertising, placing your ad on a storyPanel is a steal.
According to national advertising rates listed by the Indoor Billboard Advertsing Association (IBBA), we don’t charge enough. In fact, advertsing on a storyPanel gives you MORE ad space AND costs LESS than the national average. Way less. But that’s ok. We figure your business is like ours: these days you have to offer and get the best deals you can. We’re confident storyPanel advertising is a deal you won’t want to pass up.
Where do other indoor advertisers place their displays? Well … when the IBBA says indoor advertising they’re talking about placing ads in restrooms. Now we’re not saying that doesn’t make sense, but we’ve got a different idea. We designed storyPanel displays to use very little floor space. And because of that, our business partners place them in the middle of traffic … not behind closed doors …
Categories: IM, Products, Tell by Doug Foster on September 1, 2011

storyPanels give you a simple, affordable, and elegant way to frame your corporate or personal stories.
Each storyPanel is an 18″ square frame of polished aluminum and clear acrylic. Place pictures, words, video – or anything you can imagine – into a storyPanel and watch it come to life! (View or download ↓ our brochure.)
You have a story to tell … and it deserves to be framed. It’s your story – it’s unique and it’s relevant. It could be a personal story or the story of your business. Just like family pictures on a desk or wall, show your story is important … frame it well.
storyPanels can help tell YOUR story …
Categories: IM, Products, Tell by Doug Foster on July 27, 2011

I’ve been working with data/voice/video networking – and especially Voice over IP (VoIP) – for most of my career. I love it.
So why am I writing this short story? Because the other day I lived through the audio conference call from hell. The voice quality was abysmal. In fact it was so bad that my colleague and I almost lost control of a critical licensing deal on the call.
I came away from that thinking “Never again. There’s got to be better way to do this.” Good news. There is and … it’s free! And it supports VoIP! Wahoo!!
I’m not saying this is the perfect solution, but I’ve tried it and I REALLY like it. Even if it turns into a fee-based service I think I’d spend my money to use it. Too good to be true? Maybe. We’ll see. I need to do more research and testing before I can completely recommend it. But so far I’m REALLY impressed …
Categories: Tell by Doug Foster on April 4, 2011

Through one of my clients – Fuentek – I get to work with NASA scientists and engineers. I mean, these guys really are rocket scientists! How cool is that.
I learn about technology they develop, then help them find licensing opportunities for the Intellectual Property.
Sometimes when you’re educating prospects you need more than printed words to tell a convincing story. Consider the power of pictures and audio. You can build a powerful multimedia learning tool at a fraction of the time and cost to create a video.
Here’s an example: Electron Beam Free Form Fabrication (EBF3) …
Categories: Stories, Success stories, Tell by Doug Foster on April 3, 2011

Sometimes you can tell what a person does by looking at them. Most of the time you can’t.
I met a fellow the other month at a networking event. “So what do you do?” he asked. I replied simply “I help people sell.” He was stunned. He looked at me, smiled, and said “Wow, that’s simple. I wish I could tell people what I did so quickly.”
“Thanks.” I said. “Why, what do you do?” With that he rolled in to a several minute description of his job and his business. In the end I had to paraphrase it back to him: “So you’re a … and you … ?” “Yes.” he responded. Then he looked at me and said “You know, maybe you could help me work on that a bit …”
Categories: Tell by Doug Foster on April 2, 2011

Last night at Walnut Creek I heard what I thought was Jimmy Buffett’s best concert ever. I’ve bought enough of his music, books, and gone to enough of his concerts over the years to fund at least one of his expeditions. He is the master in finding a story, living it, and then sharing it with others.
So reminiscing back to the concert got me to thinking about how much social media and Jimmy Buffett have in common …
Categories: Stories, Tell