From the category archives:
Rick Benjamin is without a doubt one of the best on and off camera media talents I know.
A 20-plus year veteran of major-market and national television and radio, Rick has served as a local news anchor, producer, owner, consultant, and college instructor. In addition Rick has extensive work hosting major motorsports and live action sporting events on networks including CBS, NBC, SPEED, and the Panthers Radio Network.
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Sometimes you can tell what a person does by looking at them. Most of the time you can’t.
I met a fellow the other month at a networking event. “So what do you do?” he asked. I replied simply “I help people sell.” He was stunned. He looked at me, smiled, and said “Wow, that’s simple. I wish I could tell people what I did so quickly.”
“Thanks.” I said. “Why, what do you do?” With that he rolled in to a several minute description of his job and his business. In the end I had to paraphrase it back to him: “So you’re a … and you … ?” “Yes.” he responded. Then he looked at me and said “You know, maybe you could help me work on that a bit …”
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Through one of my clients – Fuentek – I get to work with NASA scientists and engineers. How cool is that!
I learn about technology they develop, then help them find licensing opportunities for the Intellectual Property.
Here’s the idea: sometimes you need more than printed words to tell a convincing story. Consider adding pictures and audio. You can build a powerful multimedia learning tool – at a fraction of the time and cost you would need to create a video.
Here’s an example: Electron Beam Free Form Fabrication (EBF3). EBF3 is a technology that was jointly developed by NASA’s Langley Research Center and Johnson Space Center …
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Writing for the ideamechanic is a great opportunity to give back.
You can help others learn from the lessons you’ve learned, become inspired from your success stories, or grow their skills by sharing tips and techniques that have made you a master craftsman in your trade.
When you help others, you never know how big a difference you may have in their business or their life.
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Last night at Walnut Creek I heard what I thought was Jimmy Buffett’s best concert ever. I’ve bought enough of his music, books, and gone to enough of his concerts over the years to fund at least one of his expeditions. He is the master in finding a story, living it, and then sharing it with others.
So reminiscing back to the concert got me to thinking about how much social media and Jimmy Buffett have in common …
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So you’ve decided you want to write for the ideamechanic. Great!
You want to share your ideas and help others learn better ways to sell their product, service, or point of view. Good for you!
If you’ve read the introductory article, then this article gives you more details on how to build a thought-provoking, informative story.
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Every buyer wants to hear your story. Your story is unique. It should be informative, entertaining, maybe even inspirational. Your buyer needs to know: who are you, what are you selling, when can they have it, where can they get it, why is it better than the competition, how does it solve their problem, and how much does it cost?
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Are you on Twitter? If not you should think about it. You don’t have to be a rockstar to get people to listen – you just have to have something interesting to say, like @theideamechanic.
You know two people I like to follow on Twitter? @copyblogger and @shepherdfx … they’re amazing!
The good and the bad about Twitter is you only have 140 characters to say what you’re going to say. The bad news is you always seem to have more to say than will fit into 140 characters.
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Copyright for theideamechanic™ by Doug Foster is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
