Jimmy Buffett and Social Media

April 2, 2011
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Last night at Walnut Creek I heard what I thought was Jimmy Buffett’s best concert ever. I’ve bought enough of his music, books, and gone to enough of his concerts over the years to fund at least one of his expeditions. He is the master in finding a story, living it, and then sharing it with others.

So reminiscing back to the concert got me to thinking about how much social media and Jimmy Buffett have in common …

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The Art of Living

April 1, 2011
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“The master in the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his information and his recreation, his love and his religion. He hardly knows which is which.

He simply pursues his vision of excellence at whatever he does, leaving others to decide whether he is working or playing. To him he is always doing both.”

— James Michener

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Five Building Blocks of Convincing

March 30, 2011
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You have laid a solid foundation, now to build your convincing strategy. Block by block, you need to assemble a story and proof that can withstand even the Big Bad Wolf.

Like the three little pigs in the fairy tale, you can build your house with a variety of raw materials. You can use straw or sticks, but like the smart little pig, I’d recommend you use bricks. In fact, I have some suggestions about what kind of blocks you should use. Learn about the five building blocks of convincing …

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Everyone Sells, Even You

March 30, 2011
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You say you’re not a sales person? I disagree. Every person on Earth – 6.7 billion of us – sells something every day.

Selling is about influencing an outcome. Selling is not just business, it’s an essential life skill. You may conciously sell a product, service, or point-of-view. Or you may unconsciously sell you: who you are and what you can do.

Try to avoid it, but you can’t … you WILL sell something in the next 24 hours. …

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Convince Me!

March 29, 2011
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I’m going to help you understand a way to sell that is simple and easy to remember. It’s based on plain old common sense … and it works.

Here are five things about CM! you need to know:
  1. A SMART buyer is your best seller
  2. Selling is a four phase cycle
  3. Convince Me! – the five step process
  4. Someday I’m gonna write a book about this …
  5. Keep on learning

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Got an idea? Write for theideamechanic!

March 29, 2011
Write for theideamechanic

Writing for the ideamechanic is a great opportunity to give back.

You can help others learn from the lessons you’ve learned, become inspired from your success stories, or grow their skills by sharing tips and techniques that have made you a master craftsman in your trade.

When you help others, you never know how big a difference you may have in their business or their life. …

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What’s Hot?

March 28, 2011
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What’s Hot posts are timely, short news blurbs. They could be about an event, a person, a news item, or a “hot off the press” idea.

Regular stories on theideamechanic take about 5 minutes to read, What’s Hot posts take only a minute to skim. They’re full featured and can use the same embedded rich media a full story can; they’re just shorter!

What’s Hot posts focus on When, Where, Who, and What; main posts on the ideamechanic focus on Why and How.

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