Jimmy Buffett and Social Media

January 24, 2010
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Last night at Walnut Creek I heard what I thought was Jimmy Buffett’s best concert ever. I’ve bought enough of his music, books, and gone to enough of his concerts over the years to fund at least one of his expeditions. He is the master in finding a story, living it, and then sharing it with others. So reminiscing back to the concert got me to thinking about how much social media and Jimmy Buffett have in common …

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Navigating theideamechanic

January 24, 2010
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I’ve made theideamechanic site pretty simple to get around. Sometimes though, when you’re navigating in unfamiliar waters, having a map and a guide can help you from getting lost or running aground.

So tighten your mainsheet, drop the centerboard, and get ready to set sail! Here are five tips for getting around theideamechanic site …

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About the Idea Mechanics

January 22, 2010
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We help people sell.
Everyone sells, even you.
Convince Me! helps you sell.
Learn how, follow theideamechanic.
Need help?
We build stories, demonstrations, and experiences.
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Five Skills of an Idea Mechanic

January 20, 2010
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1. Imaginative strategist
2. Conversational storyteller
3. Demonstration engineer
4. Experience architect
5. Customer advocate

Whether you are an new apprentice, a practicing journeyman, or have achieved the status of master craftsman, you need to focus on and constantly develop these five skills.

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Five Tools in the Toolbox

January 20, 2010
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Ask any master craftsman – all will tell you that besides experience and skill, you need the right tool for the job.

Successful convincing happens when you know the process and you know your tools. Convince Me! teaches you the process. Now let’s open the toolbox and learn about your tools: a plan, your story, proof, an experience, and a guarantee. These are your power tools; one tool for each step of the process.

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