Five Convincing Principles

January 15, 2010
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If you’ve read my two previous posts – Everyone Sells and Convince Me! – you should be starting to get a good feel for what I’m talking about. I’ve helped you realize that you do sell and given you a few ideas to change how you sell.

To begin re-building HOW you sell your product, service, or point-of-view, there’s no better place to start than YOU. You are the foundation. You can have the best materials, the right tools, and strong skills, but to become a master craftsman you need to live and breath these principles.

These are the five principles of convincing:
  1. Empathy
  2. Trust
  3. Logic
  4. Emotion
  5. Truth

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Welcome!

January 11, 2010
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I’m here to help you learn a simple, easy way to sell your product, service, or point-of-view. Convince Me! (CM!) is a five step, common sense approach that makes selling easy to understand.

Some folks promise if you use their advice, you can sell millions – barely lifting a finger. Sorry, it just ain’t so. Where I come from if you want a good harvest you gotta know what you’re doing and tend to the fields. Follow theideamechanic and practice hard at what you learn; I guarantee you’ll bring in a bushel crop of opportunity!

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Five Building Blocks of Convincing

January 4, 2010
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You have laid a solid foundation, now to build your convincing strategy. Block by block, you need to assemble a story and proof that can withstand even the Big Bad Wolf.

Like the three little pigs in the fairy tale, you can build your house with a variety of raw materials. You can use straw or sticks, but like the smart little pig, I’d recommend you use bricks. In fact, I have some suggestions about what kind of blocks you should use. Learn about the five building blocks of convincing …

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Follow theideamechanic on Twitter

January 1, 2010

Are you on Twitter? If not you should think about it. You don’t have to be a rockstar to get people to listen to what you have to say – you just have to have something interesting to say.

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Meet me at TIMA

January 1, 2010

If you go to the next Triangle Interactive Marketing Association (TIMA) meeting, and we’ve never met, just find me and tell me you read this post on theideamechanic storySite. Tell me the serial number on this five dollar bill (the one you see here) and I’ll give you one of your very own.

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Follow the yellow brick road

January 1, 2010

Read the “Getting Started” posts. Ever visit a website and wonder “Where do I start?” I have. That’s why I thought it would help you to follow the yellow brick road.

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Attend the National Storytelling Festival

January 1, 2010
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Make plans now to attend the 2010 National Storytelling Festival. October 1-3, 2010 inJonesborough, Tennessee. Come hear tales unfold beneath big festival tents and nighttime stars. The festival begins Friday morning and continues through Sunday afternoon.

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