Plan the Trip

March 14, 2011
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You need a plan.

Selling is like taking your buyer on a trip. How will you get them from their position (Point A) to your position (Point B)?

Start at your destination and work backwards. Why would they want to go? What sights do they want or need to see? Is it a short jaunt or a lengthy tour? Big sales need big plans, small sales need small plans.

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Show Proof

March 14, 2011
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A story without proof is just a story. A story WITH proof becomes a convincing argument.

How do you prove what you said is true? You can use facts and numbers to substantiate your claims. You can let others testify how your product, service, or point-of-view has helped them.

You could also use a demonstration. It doesn’t need to be a costly or complex extravaganza, in fact the simpler the better. Seeing is believing!

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Tell Your Story

March 14, 2011
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Every buyer wants to hear your story. Your story is unique. It should be informative, entertaining, maybe even inspirational.

Your buyer needs to know: who are you, what are you selling, when can they have it, where can they get it, why is it better than the competition, how does it solve their problem, and how much does it cost?

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About theideamechanic

March 14, 2011
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|īdēə| |mə’kanik| ñ – Imaginative strategist, conversational storyteller, demonstration engineer, experience architect, & customer advocate.

I help people sell. Everyone sells, even you. Would you like to learn a simple, easy way to sell your product, service, or point-of-view? Follow theideamechanic.

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Five Convincing Principles

March 13, 2011
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If you’ve read my two previous posts — Everyone Sells and Convince Me! — you should be starting to get a good feel for what I’m talking about. I’ve helped you realize that you do sell and given you a few ideas to change how you sell.

To begin re-building HOW you sell your product, service, or point-of-view, there’s no better place to start than YOU. You are the foundation. You can have the best materials, the right tools, and strong skills, but to become a master craftsman you need to live and breath these principles.

These are the five principles of convincing: 1. Empathy, 2. Trust, 3. Logic, 4. Emotion, 5. Truth

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Sample Post

March 12, 2011
Sample post

Want to add more to your posts than just copy? Here’s a few ideas guaranteed to make your posts pop! Remember though – in the end – your purpose is the story you want to tell and the points you want to make. When you add images or multimedia, they need to compliment the copy, [...]

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How to write for theideamechanic

March 12, 2011
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So you’ve decided you want to write for the ideamechanic. Great!

You want to share your ideas and help others learn better ways to sell their product, service, or point of view. Good for you!

If you’ve read the introductory article, then this article gives you more details on how to build a thought-provoking, informative story.

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