Welcome!

March 12, 2011
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I’m here to help you learn a simple, easy way to sell your product, service, or point-of-view. Convince Me! (CM!) is a five step, common sense approach that makes selling easy to understand.

Some folks promise if you use their advice, you can sell millions – barely lifting a finger. Sorry, it just ain’t so. Where I come from if you want a good harvest you gotta know what you’re doing and tend to the fields. Follow theideamechanic and practice hard at what you learn; I guarantee you’ll bring in a bushel crop of opportunity!

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Five Tools in the Toolbox

March 12, 2011
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Ask any master craftsman – all will tell you that besides experience and skill, you need the right tools for the job.

Successful convincing happens when you know the process and you know your tools. Convince Me! teaches you the process. Now let’s open the toolbox and learn about your tools: a plan, your story, proof, an experience, and a guarantee. These are your power tools; one tool for each step of the process.

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Navigating theideamechanic

March 11, 2011
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theideamechanic site is pretty simple to get around.

Sometimes though, when you’re navigating in unfamiliar waters, having a map and a guide can help you from getting lost or running aground.

So tighten your mainsheet, drop the centerboard, and get ready to set sail! Here are five tips for getting around theideamechanic site …

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Five Skills of an Idea Mechanic

March 11, 2011
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1. Imaginative strategist
2. Conversational storyteller
3. Demonstration engineer
4. Experience architect
5. Customer advocate

Whether you are an new apprentice, a practicing journeyman, or have achieved the status of master craftsman, you need to focus on and constantly develop these five skills.

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Try It

March 10, 2011
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If seeing is believing, trying is buying.

To really convince your buyer, engage them with an unforgettable experience. A great experience uses the power of emotion to create memories that last long after the details and facts of a story are forgotten.

Deciding is logical, buying is emotional. Would you buy a car without a test drive? Probably not …

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“What’s Hot” archive

March 1, 2011
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What’s Hot posts are timely, short news blurbs. They could be about an event, person, news, or “hot off the press” idea.

When a post cools off, it moves to the What’s Cool category.

You never know, what was hot once may get hot again (You’ve seen it before — it’s a width of ties, length of skirts kind of thing).

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Advice, Consulting, & Projects

February 27, 2011
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Remember a day when personalized service meant something? Texaco used to have a slogan “You can trust your car to the man who wears the star.” That may have been over half-decade ago, but the Idea Mechanics still believe in full service help. Do you need a strategy for educating and convincing your buyers? Have [...]

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