indieConf is back: Saturday November 19, 2011 at the NCSU McKimmon Center in Raleigh, NC.
Just getting started in web freelancing? Looking for ways to get new clients, be more productive, save money, expand your network, or develop ideas in to marketable products? Any of these sound familiar? Then indieConf is for you.
If you were there last year you know it was good (here’s some photos). If you weren’t — and you’re an independent web professional — you need to go. It’s an affordable day ($129) and packed with solid information.
Interested in a discount? Contact me (I’ve got a few to give out) then grab your tickets on Eventbrite ASAP.
Last year I talked about Convince Me! — the sales process I help people learn.
I had a blast.
My session was Convince Me! Why should I buy what you’re selling? Here’s a slidecast (using Flash) I put together after the conference:
I love stories. And I love WordPress. This year I’m talking about how short stories and WordPress can help you sell a product, service, or point of view. Here’s the session description:
WordPress is just for blogging. Right? Wrong. In business, facts – not stories – sell your product, service, or point-of-view. Right? Double-wrong. Our minds are wired to process stories, not facts. WordPress is a POWERHOUSE storytelling engine. Don’t use it? You lose – customers and business.
First, we’ll explore why short stories – not “death-by-Powerpoint” bullets – engage your buyer, capture their attention, and convince them to buy your product, service, or point-of-view. Second, we’ll drill into how I used WordPress to build a storytelling engine – and you can too. Want more sales? Forget the website, build a storySite™.
In less than elegant terms, a storySite is a WordPress powered website focused on hosting Short Stories that Sell™. What are short stories that sell? Well … they’re short stories … that sell. 
WordPress started as a blogging platform but is now a full blown Content Management System (CMS). Dynamic pages are built on the fly using the PHP language to retrieve content from a MySQL database. That’s the simple version.
I took those two ideas – using stories to sell a product, service, or point of view – and the power of WordPress – and built the storySite storytelling engine. When my clients bring up a storySite, they don’t worry about the operation or technology of running a commercial grade website. I took care of that. They just use it … and tell stories that sell.
I thought talking about how I did it and what I learned would make a good indieConf session. I mentioned it to Michael Kimsal who puts on indieConf and he agreed.
From serious sessions like Mital Patel’s insights on Legal Considerations for Web Professionals to Richard Powell’s tongue-in-cheek guide: How Not to be a Freelancer, I guarantee you’ll thoroughly enjoy your Saturday. Michael has pulled together some excellent sesions and speakers.
See the button? Click it. Then enjoy! See you there.
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