The Short Story on storySites™

by Doug Foster on January 19, 2011

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“A storySite?” you ask, “What’s that?”

This page … and our home page … this whole site … is a website built for telling stories.

Are you an entrepreneur (left photo) – like Mr. Haney or Mr. & Mrs. Douglas from the late 1960’s television show Green Acres? Or do you own a large chain of businesses (right photo) like Mr. Rosendorf? Either way, chances are you have a product, service, or point-of-view to sell.

Everyone sells, even you.

The problem is it takes TIME to sell; and you only have 24 hours in a day. Ideally everyone in business could use a dedicated sales staff. Unfortunately, maintaining a strong sales staff can cost serious MONEY.

Here’s an idea. Wouldn’t it be nice if you could both afford sales help AND keep them working 24 hours a day, 365 days a year? Sure it would.

What is a storySite?
A storySite is an Internet based, STORYTELLING ENGINE. (View the storySite Product Profile for details or download ↓ the PDF).

We believe in the power of using short stories that sell. Stories capture our attention. They fascinate us. They make us human. And they can sell. You don’t need to be a computer guru to run a storySite. Simple to operate; you stay focused on what’s important – telling your story and your customer success stories. Want to see a storySite in action? Check out the Idea Mechanic or Touchstone3d.

A storySite is a complete turnkey storytelling package. Your audience will see a custom, stylish, easy-to-read and easy-to-navigate web-based site with interactive controls. You get a simple built-in editor and the ability to EASILY add photos, audio, video, forms, and social media tools that will make your stories pop! Under the covers, you have a powerhouse (WordPress) engine; extended and tested to deliver both great performance and highly automated maintenance.

Why do I need one?
A storySite is not just a website. Think maybe a website could work for telling stories? No, not really. A static website on the Internet is like a business card. Customers learn how to reach you, but they get little insight into why you are different … and how/why you are better than your competitors. Stories – not business cards – help you sell.

Every day you sell, new stories happen. Your story grows stronger, you deliver outrageous successes for your customers, and you glean helpful insights you want to share with your buyers. Unless you’re an IT (Information Technology) professional good at coding website stuff like CSS, Javascript, PHP, and … well you get the picture … with a regular website your stories can get stuck waiting for help. Don’t let that happen to you.

How is it different?
You can build – and push out – stories as quickly as they happen. Your stories can have draft approvals, infinite revisions, guest authors, future date releases, auto-expirations, password protection, and more. Stories can be news shorts, full featured stories, front-page teasers, and connect with social media sites – all managed using just a few simple admin web pages.

Under the covers your stories are safe in a reliable, secured database. Every night your site is backed up to offsite storage. New stories are immediately pushed out to search engines, and a powerful tracking engine constantly watches incoming traffic.

A web-based analytics console and custom reports help you drill into who’s doing what on your site. Each storySite also has separarate, full test/production environments. Play in the sandbox until you get your story looking just right. Then move it over into production – just like the big guys.

Who can I reach?
According to Internet World Stats, somewhere north of 2 billion people  are on the Internet. Follow our story suggestions and you’ll find a storySite can give you incredible search engine rankings. How good? Well, for example – take a keyword phrase for the Idea Mechanic: “help people sell”. We weave it into as many of our stories as we can. The result? Last I checked we were #1 out of 750+ million results. Not bad, eh?

storySites automatically generate RSS feeds for stories, comments, categories, tags, and more. Your readers can follow these feeds and track every update you make. storySites also use MailChimp; an Internet email-marketing service with tons of resources. MailChimp lets you send up to 12,000 emails per month to a database of 2,000 subscribers – FREE! Publish a new story and boom – completely automated – out goes an email to your subscribers.

How much does it cost?
For $2495 – a FRACTION of what you’d pay a live sales “person” – we can build and install a storySite that sells for you 24 hours a day, 365 days a year. And that includes one year of hosting and maintenance too!

We also offer:

  • Short Stories that Sell (stories for storySites)
  • Media services (copy, graphic design, photography, audio, video)
  • Content training (beginner, intermediate, advanced)
  • Support (annual contracts, non-contract, site reviews)
  • Custom feature development
  • Marketing and sales consulting
(View the Idea Mechanic price list or download ↓ the PDF).

Contact us. We’d love to help you share some great stories.

. . . . .

Wouldn’t you just like to tell your stories and forget about the rest? storySite – another Simple, easy way to sell™ idea from the Idea Mechanic.

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