http://theideamechanic.com I help people sell Fri, 20 Apr 2012 19:20:11 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://theideamechanic.com/five-convincing-principles/ http://theideamechanic.com/five-convincing-principles/#comments Sun, 13 Mar 2011 12:00:23 +0000 Doug Foster http://theideamechanic.com/?p=2463

If you've read my two previous posts — Everyone Sells and Convince Me! — you should be starting to get a good feel for what I'm talking about. I've helped you realize that you do sell and given you a few ideas to change how you sell. To begin re-building HOW you sell your product, service, or point-of-view, there's no better place to start than YOU. You are the foundation. You can have the best materials, the right tools, and strong skills, but to become a master craftsman you need to live and breath these principles. These are the five principles of convincing: 1. Empathy, 2. Trust, 3. Logic, 4. Emotion, 5. Truth]]> http://theideamechanic.com/five-convincing-principles/feed/ 0