Posts tagged as:

audio

Telling the EBF3 story

by Doug Foster on June 14, 2010

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Through one of my clients – Fuentek – I get to work with NASA scientists and engineers. How cool is that!

I learn about technology they develop, then help them find licensing opportunities for the Intellectual Property.

Here’s the idea: sometimes you need more than printed words to tell a convincing story. Consider adding pictures and audio. You can build a powerful multimedia learning tool – at a fraction of the time and cost you would need to create a video.

Here’s an example: Electron Beam Free Form Fabrication (EBF3). EBF3 is a technology that was jointly developed by NASA’s Langley Research Center and Johnson Space Center …

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Categories:
Stories, Success stories, Tell

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Five Building Blocks of Convincing

by Doug Foster on January 4, 2010

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You have laid a solid foundation, now to build your convincing strategy. Block by block, you need to assemble a story and proof that can withstand even the Big Bad Wolf.

Like the three little pigs in the fairy tale, you can build your house with a variety of raw materials. You can use straw or sticks, but like the smart little pig, I’d recommend you use bricks. In fact, I have some suggestions about what kind of blocks you should use. Learn about the five building blocks of convincing …

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Categories:
Getting started, IM

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