Caribbean

Jimmy Buffett and Social Media

by Doug Foster on April 2, 2011

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Last night at Walnut Creek I heard what I thought was Jimmy Buffett’s best concert ever. I’ve bought enough of his music, books, and gone to enough of his concerts over the years to fund at least one of his expeditions. He is the master in finding a story, living it, and then sharing it with others.

So reminiscing back to the concert got me to thinking about how much social media and Jimmy Buffett have in common …

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Categories: Stories, Tell

Try It

by Doug Foster on March 10, 2011

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If seeing is believing, trying is buying.

To really convince your buyer, engage them with an unforgettable experience. A great experience uses the power of emotion to create memories that last long after the details and facts of a story are forgotten.

Deciding is logical, buying is emotional. Would you buy a car without a test drive? Probably not …

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Categories: Try