http://theideamechanic.com I help people sell Fri, 20 Apr 2012 19:20:11 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://theideamechanic.com/plan-the-trip/ http://theideamechanic.com/plan-the-trip/#comments Mon, 14 Mar 2011 04:00:45 +0000 Doug Foster http://theideamechanic.com/?p=469

You need a plan. Selling is like taking your buyer on a trip. How will you get them from their position (Point A) to your position (Point B)? Start at your destination and work backwards. Why would they want to go? What sights do they want or need to see? Is it a short jaunt or a lengthy tour? Big sales need big plans, small sales need small plans.]]> http://theideamechanic.com/plan-the-trip/feed/ 0