A story without proof is just a story. A story WITH proof becomes a convincing argument.
How do you prove what you said is true? You can use facts and numbers to substantiate your claims. You can let others testify how your product, service, or point-of-view has helped them.
You could also use a demonstration. It doesn’t need to be a costly or complex extravaganza, in fact the simpler the better. Seeing is believing!
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