theideamechanic » Short Stories that Sell

Stories and WordPress – indieConf 2011

Doug Foster — Mon, 05 Mar 2012 21:57:02 +0000

indieConf is a conference for independent web professionals – designers, developers, and everyone in between. It's not really a web TECHNOLOGY conference, it's more of a conference for people who USE web technology to earn a living. Founder Michael Kimsal explains ... "I've been a web freelancer for years. I love web stuff and I love tech conferences. Unfortunately most tech conferences are heavy on tech but light on issues I face every day. I have far more challenges with clients and collections than CSS and catch-blocks. So I decided to start a conference where the focus was on topics I needed to know more about: project management, marketing, contracts, legal issues, financial/tax topics, budgeting and more. I needed these things, and from what I could tell by talking to colleagues, others did too ..." I love stories. And I love WordPress. This year at indieConf 2011 I talked about how using stories and WordPress can help you sell your product, service, or point of view: What? You don’t use WordPress to tell stories? You lose ...

Short Stories that Sell – So what do you do?

Doug Foster — Sun, 03 Apr 2011 05:00:10 +0000

Sometimes you can tell what a person does by looking at them. Most of the time you can't.

I met a fellow the other month at a networking event. "So what do you do?" he asked. I replied simply "I help people sell." He was stunned. He looked at me, smiled, and said "Wow, that's simple. I wish I could tell people what I did so quickly."

"Thanks." I said. "Why, what do you do?" With that he rolled in to a several minute description of his job and his business. In the end I had to paraphrase it back to him: "So you're a … and you … ?" "Yes." he responded. Then he looked at me and said "You know, maybe you could help me work on that a bit …"

The Short Story on storySites™

Doug Foster — Wed, 19 Jan 2011 15:25:25 +0000

Ideally everyone in business could use a dedicated sales staff. Unfortunately, maintaining a strong sales staff can cost serious MONEY.

Here's an idea. Wouldn't it be nice if you could both afford sales help AND keep them working 24 hours a day, 365 days a year? Sure it would.

A storySite is an Internet based, storytelling engine. We believe in the power of using Short Stories that Sell™. Stories capture our attention. They fascinate us. They make us human. And they can sell.

You don't need to be a computer guru to run a storySite. Simple to operate, you stay focused on what's important – telling your story and your customer success stories. Want to see a storySite in action? You're on one – theideamechanic – or checkout Touchstone3d ...