You say you’re not a sales person? I disagree. Every person on Earth – 6.7 billion of us – sells something every day.
Selling is about influencing an outcome. Selling is not just business, it’s an essential life skill. You may conciously sell a product, service, or point-of-view. Or you may unconsciously sell you: who you are and what you can do.
Try to avoid it, but you can’t … you WILL sell something in the next 24 hours. …
Categories: CM!, Getting started
You need a plan.
Selling is like taking your buyer on a trip. How will you get them from their position (Point A) to your position (Point B)?
Start at your destination and work backwards. Why would they want to go? What sights do they want or need to see? Is it a short jaunt or a lengthy tour? Big sales need big plans, small sales need small plans.
Categories: Plan
Ask any master craftsman – all will tell you that besides experience and skill, you need the right tools for the job.
Successful convincing happens when you know the process and you know your tools. Convince Me! teaches you the process. Now let’s open the toolbox and learn about your tools: a plan, your story, proof, an experience, and a guarantee. These are your power tools; one tool for each step of the process.
Categories: Getting started, IM
Remember a day when personalized service meant something? Texaco used to have a slogan “You can trust your car to the man who wears the star.” That may have been over half-decade ago, but the Idea Mechanics still believe in full service help. Do you need a strategy for educating and convincing your buyers? Have [...]
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Categories: IM, Services
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