Posts tagged as:
1 – Learn strategy: The Art of The Long View
2 – Self publish your story on Lulu.com
3 – Read Jerry Weissman’s Presenting to Win
4 – Read about The Experience Economy
5 – Learn why Steve Jobs is a master presenter
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You say you’re not a sales person? I disagree. Every person on Earth – 6.7 billion of us – sells something every day.
Selling is about influencing an outcome. Selling is not just business, it’s an essential life skill. You may conciously sell a product, service, or point-of-view. Or you may unconsciously sell you: who you are and what you can do.
Try to avoid it, but you can’t … you WILL sell something in the next 24 hours.
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Ask any master craftsman – all will tell you that besides experience and skill, you need the right tool for the job.
Successful convincing happens when you know the process and you know your tools. Convince Me! teaches you the process. Now let’s open the toolbox and learn about your tools: a plan, your story, proof, an experience, and a guarantee. These are your power tools; one tool for each step of the process.
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You need a plan. Selling is like taking your buyer on a trip. How will you get them from their position – point A – to your position – point B? Start at your destination and work backwards. Why would they want to go? What sights do they want or need to see? How long is it; a short jaunt or a lengthy tour? Big sales need big plans, small sales need small plans.
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Are you on Twitter? If not you should think about it. You don’t have to be a rockstar to get people to listen – you just have to have something interesting to say, like @theideamechanic.
You know two people I like to follow on Twitter? @copyblogger and @shepherdfx … they’re amazing!
The good and the bad about Twitter is you only have 140 characters to say what you’re going to say. The bad news is you always seem to have more to say than will fit into 140 characters.
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Copyright for theideamechanic™ by Doug Foster is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
