Posts tagged as:

strategy

The Top Five … Ideas you gotta have!

by Doug Foster on June 12, 2010

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1 – Learn strategy: The Art of The Long View
2 – Self publish your story on Lulu.com
3 – Read Jerry Weissman’s Presenting to Win
4 – Read about The Experience Economy
5 – Learn why Steve Jobs is a master presenter

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Categories:
CM!, Ideas

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Everyone Sells, Even You

by Doug Foster on January 25, 2010

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You say you’re not a sales person? I disagree. Every person on Earth – 6.7 billion of us – sells something every day.

Selling is about influencing an outcome. Selling is not just business, it’s an essential life skill. You may conciously sell a product, service, or point-of-view. Or you may unconsciously sell you: who you are and what you can do.

Try to avoid it, but you can’t … you WILL sell something in the next 24 hours.

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Categories:
CM!, Getting started

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Five Tools in the Toolbox

by Doug Foster on January 20, 2010

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Ask any master craftsman – all will tell you that besides experience and skill, you need the right tool for the job.

Successful convincing happens when you know the process and you know your tools. Convince Me! teaches you the process. Now let’s open the toolbox and learn about your tools: a plan, your story, proof, an experience, and a guarantee. These are your power tools; one tool for each step of the process.

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Categories:
Getting started, IM

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Plan the Trip

by Doug Foster on December 1, 2009

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You need a plan. Selling is like taking your buyer on a trip. How will you get them from their position – point A – to your position – point B? Start at your destination and work backwards. Why would they want to go? What sights do they want or need to see? How long is it; a short jaunt or a lengthy tour? Big sales need big plans, small sales need small plans.

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Categories:
Plan

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