theideamechanic » strategy http://theideamechanic.com I help people sell Fri, 20 Apr 2012 19:20:11 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Everyone Sells, Even Youhttp://theideamechanic.com/everyone-sells-even-you/ http://theideamechanic.com/everyone-sells-even-you/#comments Wed, 30 Mar 2011 15:00:44 +0000 Doug Foster http://theideamechanic.com/?p=747 Thumbnail image for Everyone Sells, Even You

You say you're not a sales person? I disagree. Every person on Earth – 6.7 billion of us – sells something every day.

Selling is about influencing an outcome. Selling is not just business, it's an essential life skill. You may conciously sell a product, service, or point-of-view. Or you may unconsciously sell you: who you are and what you can do.

Try to avoid it, but you can't ... you WILL sell something in the next 24 hours. ...

]]> http://theideamechanic.com/everyone-sells-even-you/feed/ 0 Plan the Triphttp://theideamechanic.com/plan-the-trip/ http://theideamechanic.com/plan-the-trip/#comments Mon, 14 Mar 2011 04:00:45 +0000 Doug Foster http://theideamechanic.com/?p=469 Thumbnail image for Plan the Trip

You need a plan. Selling is like taking your buyer on a trip. How will you get them from their position (Point A) to your position (Point B)? Start at your destination and work backwards. Why would they want to go? What sights do they want or need to see? Is it a short jaunt or a lengthy tour? Big sales need big plans, small sales need small plans.]]> http://theideamechanic.com/plan-the-trip/feed/ 0 Five Tools in the Toolboxhttp://theideamechanic.com/five-tools-in-the-toolbox/ http://theideamechanic.com/five-tools-in-the-toolbox/#comments Sat, 12 Mar 2011 13:00:22 +0000 Doug Foster http://theideamechanic.com/?p=755 Thumbnail image for Five Tools in the Toolbox

Ask any master craftsman – all will tell you that besides experience and skill, you need the right tools for the job.

Successful convincing happens when you know the process and you know your tools. Convince Me! teaches you the process. Now let's open the toolbox and learn about your tools: a plan, your story, proof, an experience, and a guarantee. These are your power tools; one tool for each step of the process.

]]> http://theideamechanic.com/five-tools-in-the-toolbox/feed/ 0 Advice, Consulting, & Projectshttp://theideamechanic.com/consulting/ http://theideamechanic.com/consulting/#comments Mon, 28 Feb 2011 01:39:34 +0000 Doug Foster http://theideamechanic.com/?p=4344 Thumbnail image for Advice, Consulting, & Projects

Remember a day when personalized service meant something? Texaco used to have a slogan “You can trust your car to the man who wears the star.” That may have been over half-decade ago, but the Idea Mechanics still believe in full service help. Do you need a strategy for educating and convincing your buyers? Have [...]]]> http://theideamechanic.com/consulting/feed/ 0