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Reach people deciding what to start, what to charge for it, and which tools to run it on.
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The Idea Mechanic is read by people with a business idea and a job they haven’t left yet, and by owners whose business is running and needs its next decision.
In Side Hustles and Validation, that is someone testing demand and a price before spending. In Starting Up, Selling and Money, it is an owner forming an LLC, opening a business account, building a store or choosing accounting software. In Marketing, Software and Growing, it is a small business picking an email platform, a CRM, automation or payroll, often its first paid tools.
At a glance
- Formats
- Partner article · Product review
- Rates
- On request
- Turnaround
- 2 days
- Topics
- Side Hustles, Validation, Starting Up, Marketing, Selling, Money, Software, Growing
Talk to us: hello@theideamechanic.com
AdvertiseWho reads each section
Who reads each section
| Section | Written for | What they’re working out |
|---|---|---|
| 1Side Hustles | Readers with a paycheck, an idea and a few free evenings a week | Businesses that run in the hours around a job |
| 2Validation | Anyone with an idea they haven’t paid to build yet | Testing whether a business idea will run before the money goes in |
| 3Starting Up | Readers about to make it official | The setup that turns an idea into a business, from the LLC to the bank account |
| 4Marketing | Owners who do their own marketing | Finding the first customers and the next hundred on a small budget |
| 5Selling | Readers with something to sell | Turning interest into sales through stores, marketplaces, sales calls and the checkout |
| 6Money | Owners who aren’t accountants | Pricing, costs, cash flow, bookkeeping, taxes and funding: the numbers that decide whether an idea runs |
| 7Software | Owners choosing their stack | The tools that run a small business, judged by what they cost and the hours they give back |
| 8Growing | Owners whose business works and wants more of them | What comes once the business runs, from first hires to new markets to staying small |