Selling
Turning interest into sales through stores, marketplaces, sales calls and the checkout, for readers with something to sell.
Selling is where interest turns into money, and where a good share of it leaks out. A marketplace brings the buyers and takes a cut of each sale; your own store keeps the cut and leaves the buyers to you. Card fees take roughly 3% either way. Services sell on calls and proposals, products on the page and the checkout, and both on what happens after the sale.
Etsy vs Shopify puts the marketplace against your own store: one $48 sale worked through each one’s fee pages, where the buyers come from, and which to start on with a first product.
Guides in this section 1
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Etsy vs Shopify: fees, buyers and where to start selling
One $48 sale worked through Etsy’s and Shopify’s own fee pages, where the buyers come from on each, what you own, and which to start on with a first product.
In this section
- Building an online store
- Selling on marketplaces
- Selling services
- Sales calls and proposals
- Pricing pages
- Checkout and payments
- Subscriptions and memberships
- Wholesale and retail
- Print on demand
- Digital products
- Customer service