Marketing
Finding the first customers and the next hundred on a small budget, for owners who do their own marketing.
Marketing on a small budget starts with one channel that works, not five that half work. The questions are plain: where your first customers already spend their time, what it costs to reach one, and what they spend once they buy. If a customer costs $40 to reach and buys once for $30, check the price and the offer before the ads.
For the first ten, how to get your first customers for a new business works from a one-sentence offer, ten named people and places and the message to send, then tests one channel for four weeks.
Guides in this section 1
4-1
How to get your first customers for a new business
Win the first ten paying customers on little or no budget: a one-sentence offer, ten named people and places, the message to send, and a four-week test.
In this section
- Launching a business
- Email marketing
- Social media for small business
- SEO for small business
- Local search and business profiles
- Content marketing
- Paid ads on a small budget
- Branding and naming
- Referrals and word of mouth
- Partnerships
- Marketing plans