Sections
Not launched yet? Start with Validation. Launched and stalled? Start with Money: price and costs are where most ideas break.
11 guide
Side Hustles
Businesses that run in the hours around a job, for readers with a paycheck, an idea and a few free evenings a week.
23 guides
Validation
Testing whether a business idea will run before the money goes in, for anyone with an idea they haven’t paid to build yet.
Not launched yet? Start here.
31 guide
Starting Up
The setup that turns an idea into a business, from the LLC to the bank account, for readers about to make it official.
41 guide
Marketing
Finding the first customers and the next hundred on a small budget, for owners who do their own marketing.
51 guide
Selling
Turning interest into sales through stores, marketplaces, sales calls and the checkout, for readers with something to sell.
63 guides
Money
Pricing, costs, cash flow, bookkeeping, taxes and funding: the numbers that decide whether an idea runs, for owners who aren’t accountants.
Launched and stalled? Start here.
7No guides yet
Software
The tools that run a small business, judged by what they cost and the hours they give back, for owners choosing their stack.
8No guides yet
Growing
What comes once the business runs, from first hires to new markets to staying small, for owners whose business works and wants more of them.