Anita Sorensen
Bookkeeper and money writer
Anita Sorensen has kept the books for small businesses and the self-employed for sixteen years: contractors, shop owners, freelancers and side businesses that outgrew a spreadsheet. Most of her clients first call her in April with a box of receipts, and she would rather they called in January.
She writes Money and Starting Up, reviews the site’s tax and legal explainers against official sources, and checks the numbers behind the Idea Inspection.
- Guides
- 4
- Writes about
Guides
6-1
How to calculate your break-even point, with examples
The break-even formula worked at side-hustle scale: a product and a service example, your own pay counted, and the three levers that bring the number down.
6-2
How to price a product: cost, margin and what buyers pay
Set a first price that covers every cost of a sale, card fees and your time included, and sits where buyers will pay, with worked examples and the markup trap.
3-1
LLC vs sole proprietorship: which a new business needs
What an LLC protects and what it doesn’t, why the taxes are the same by default, what each costs to start and keep, and when forming one can wait.
6-3
Why is my business not making money? What to check first
An ordered check for a business that sells but keeps nothing: profit or cash, the margin on each sale, fixed costs, customers, demand and your hours.